Email Marketing In India
As the name say Email used for marketing communications. it is nothing but broadcasting of emails to the general public who can be potential customer or are already your customers.In this article we'll discuss Emailing Marketing in India.
India being the quickest revenue generating country for a new product launch and also being the HIGHEST ROI (Return on Investment) country entrepreneurs have kept an eagles eye launching their product/services publicly. As computer reach in India increased a lot in the last 5 years there it has became easier for marketers to plan out strategies while being cost effective and fruitful. As Email marketing has made people Night Millionaires it has been a big time headache for consumers and end users receiving hundreds or even thousands of SPAM mail landing into their Mailbox. These have made life of MSP's (Mail Service Providers), ISP's (Internet Service providers) to be on the toes every second and tighten the security of the services provided. Also their are many legitimate mails which land up in Users SPAMBOX which is due to some users in the network sending unsolicited commercial email and the IP getting listed in the SPAM Sources.
To select and judge the best in business Email marketing companies you should always check the following points:
1. Server Locations
2. Deliverable of mail
3. Handling Queues
4. Reports
5. Support (Prefer Local Support)
6. Track Record of Company (Google it out for Review You will get the Best)
Advantages
E-mail marketing (on the Internet) is popular with companies for several reasons:
- An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
- Over half of Internet users check or send e-mail on a typical day.
Disadvantages
- A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.
- Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
- As of there are less Strict Spam Laws in India
Companies That has being into the business for long and gained lot of trust in the Email Marketing Industries in India
1. Quantumlink Communications Pvt. Ltd.
They have a state of art Service Name MAILDIRECT managed by Highly skilled team of System Administrators backed up with Professional Support and highly motivated Sales team which cares for your ROI.
MailDirect is hosted on high-end servers, which ensures high-speed Internet connectivity, resulting in extremely low delivery times and zero choke of your bandwidth. Companies can only upload your message and the list, all the rest is done through a very intuitive browser-based interface on the server and your Email / SMS communication campaign is ready to roll.
You can Download Brochure Here
Visit the Company Website at www.qlc.in
2. EMAIL Marketing in India
Best in its class for Bulk Mailing
Visit http://www.emailmarketingindia.com
